Project Overview
The Inner West Distillery Trail is an initiative of the Inner West Council, created to showcase the region’s growing craft distilling industry and support local businesses. Avocado was engaged to develop a complete identity and digital presence that could unite the diverse distilleries under one recognisable platform while highlighting each in an equal, fair way.
Challenges
The project demanded a delicate balance: building a strong collective brand while respecting the individuality of each distillery. With more than a dozen stakeholders, including the Council, project managers, individual business owners and artists, collaboration was complex. Delivering the project on time and within budget required careful coordination, fairness, and strong strategic direction.
Inner West Distillery Trail logo variations
Our Approach
Avocado delivered a fully integrated solution covering all four of our key services:
Design
Created the Distillery Trail branding and applied it across a wide range of collateral, including stationery, merchandise, posters, postcards, event media walls and more.
Web
Designed, developed and launched the Distillery Trail website, hosting and maintaining the platform to ensure smooth performance.
Content
Wrote and edited all text, from engaging calls-to-action to feature articles and blog posts. Each distillery was carefully profiled to celebrate its unique character.
Strategy
Coordinated stakeholders, guided the overall project vision, and positioned the Trail as a showcase of local artistry. We reframed distilling as a blend of science and creativity, presenting these businesses as artisans contributing to community culture. The site was fully integrated with Mailchimp, Facebook and Instagram, optimised for SEO, registered with Google, and is actively managed with analytics, content updates and social campaigns.
Results & Impact
The Distillery Trail launched successfully with a unified identity and vibrant web presence that continues to grow. It has become a valuable promotional platform for the local distilling community and a cultural asset for the Inner West. For the Council, the successful delivery of such a complex, multi-stakeholder project demonstrated Avocado’s ability to listen, collaborate and lead with care.
Ongoing Support
Avocado continues to manage the website and social presence, ensuring the Distillery Trail remains active, visible and engaging. Regular content creation and social media updates keep the project thriving beyond launch.
